Privacy policy

DogLeg shop operates this store and website, including all information, content, features, tools, products and related services, in order to provide you, the customer, with a personalised shopping experience (the “Services”). DogLeg shop is a store powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or communicate with us by any other means. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and that you understand how your information is collected, used and disclosed as described in this Privacy Policy.

The personal information we collect or process

When we use the term “personal information”, we mean information that identifies you or that can reasonably be linked to you or to another person. Personal information does not include information collected anonymously or rendered non-identifiable, such that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

• Contact details including your name, address, billing address, delivery address, telephone number and e-mail address.
• Financial information including credit card, debit card and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, place in your basket, add to your wish list, purchase, return, exchange or cancel, as well as your past transactions.
• Your communications with us including the information you include in your communications with us, for example when you send a customer service enquiry.
• Device information including information about your device, your browser or your network connection, your IP address and other unique identifiers.
• Usage information including information about your interaction with the Services, in particular how and when you access or interact with them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, tailoring and improving the Services We use your personal information to provide you with the Services, in particular to perform our contract with you, process your payments, process your orders, remember your preferences and the items that interest you, send you notifications relating to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate any returns and exchanges, allow you to post reviews, and create a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant way.
• Marketing and advertising We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications by e-mail, SMS or post, and to show you online advertising about products or services on the Services or on other websites, in particular based on the items you have previously purchased or added to your basket, as well as your other activity on the Services.
• Security and fraud prevention We use your personal information to authenticate your account, offer a secure payment and shopping experience, detect, investigate or act on fraudulent, illegal, dangerous or malicious activity, protect public safety and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or any other access credentials with anyone.
• Communicating with you We use your personal information to provide you with customer service, respond to your requests, offer you efficient services and maintain our business relationship with you.
• Legal reasons We use your personal information in order to comply with applicable law or to respond to valid legal process, in particular requests from law enforcement or government bodies, to investigate or take part in civil discovery proceedings, potential or ongoing disputes, or other contentious proceedings, as well as to enforce our terms or policies, or investigate any breaches of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, service providers and other third parties that provide services on our behalf (for example IT management, payment processing, data analytics, customer service, cloud storage, fulfilment and shipping).
• With business and marketing partners in order to provide you with marketing services and to serve you advertising. For example, we use Shopify to support personalised advertising through third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing content based on your online activity across different merchants and websites.
• When you instruct us, make a request of us, or otherwise consent to the disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or more generally within our group of companies.
• As part of a business transaction such as a merger or bankruptcy filing, to comply with any applicable legal obligation (in particular in response to subpoenas, search warrants or similar requests), to enforce the applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or of third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide you with the Services and to improve them. The information you submit to the Services will be transmitted to and shared with Shopify, as well as with third parties who may be located in countries other than the one in which you live, in order to provide you with the Services and to improve them. In addition, in order to protect, develop and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, as well as with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, in particular in order to respond to your requests to exercise your rights concerning the use of your personal information for these purposes. To find out more about Shopify's use of your personal information and the rights available to you, you can consult Shopify's consumer privacy policy (https://www.shopify.com/legal/privacy/app-users). Depending on where you live, you can exercise certain rights relating to your personal information here: Shopify privacy portal link (https://privacy.shopify.com/en).

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with us or that we do not control, we recommend that you review their privacy and security policies as well as their other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness or reliability of the information found on them. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or to users of those third-party platforms without restriction as to its use by us or by a third party. Our inclusion of these links does not in itself imply any endorsement of the content of those platforms, nor of their owners or operators, unless otherwise indicated on the Services.

Children's data

The Services are not intended for use by children and we do not knowingly collect any personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the contact details set out below to request its deletion. As at the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as those terms are defined by applicable law) personal information about individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or infallible and that we cannot guarantee “perfect security”. In addition, any information you send us may not be secure while in transit. We recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on a number of factors, such as whether we need to keep that information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes or enforce any other applicable contract or policy.

Your rights and choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request to the extent permitted by law.

• Right of access / right to information You may have the right to request access to the personal information we hold about you.
• Right to erasure You may have the right to request the deletion of the personal information we hold about you.
• Right to rectification You may have the right to request the correction of inaccurate personal information we hold about you.
• Right to portability You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, in certain circumstances and with certain exceptions.
• Right to object to sale or sharing for targeted advertising Depending on where you live, you may have the right to object to the “sale” or “sharing” of your personal information, or to object to the processing of your personal information for purposes considered “targeted advertising”, as defined by applicable privacy laws.
• Managing communication preferences We may send you promotional e-mails. You can opt out of receiving them at any time using the unsubscribe option included in our e-mails. If you unsubscribe, we may still send you non-promotional e-mails, for example about your account or orders you have placed.

If you live in the United Kingdom or in the European Economic Area, and subject to the exceptions and limitations provided for by local law, you may exercise the following rights in addition to those listed above:

• Objection to processing and restriction of processing You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
• Withdrawal of consent Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.

You can exercise these rights at the places provided for that purpose on the Services or by contacting us using the details provided below. To find out more about Shopify's use of your personal information and the rights you may have, including rights relating to data processed by Shopify, you can consult https://privacy.shopify.com/en.

We will not penalise you for exercising any of these rights. We may need to verify your identity before we can process your requests, to the extent provided for or permitted by applicable law. In accordance with applicable law, you may appoint an authorised agent to request the exercise of your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authority you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes provided for by applicable law.

Complaints

If you wish to make a complaint about our processing of your personal information, please contact us using the details set out below. Depending on where you live, you may have the right to challenge our decision by contacting us using the details set out below, or by lodging a complaint with the competent data protection authority in your region. For the EEA, you can find a list of the supervisory authorities responsible for data protection here (https://edpb.europa.eu/about-edpb/about-edpb/members).

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's standard contractual clauses, or where applicable any equivalent contract issued by the competent United Kingdom authority, unless the data transfer is made to a country recognised as offering an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, in particular to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice, in accordance with applicable law.

Contact

Please send us an e-mail at [email protected]