Why “Dogleg”
In golf, a dogleg is a hole that doesn't run straight: the fairway draws a bend, and you have to play with the terrain. That is what makes these holes fascinating: they force a choice. Follow the curve safely, or cut the corner over the trees to save a stroke — a dogleg rewards calculated boldness, never brute force. A straight hole is played with your arms; a dogleg is played with your head. We love that image. The most beautiful courses are never straight — neither are the best family stories.
Born on a fairway
Dogleg was born in French-speaking Switzerland, on the courses where golf is played as a family — grandparents, parents, children, and the friends who become family. Those shared rounds turned into rituals, into memories, and into a simple truth: golf is a game you pass on.
From that truth grew a shared passion: creating elegant, authentic and timeless golf apparel, designed for every generation on the course.
Designed in Switzerland, for the whole family
Every piece is designed in Switzerland with the same care: fabrics that last, cuts that move with the swing, a style that works at the clubhouse as well as in town. Men, women, kids — the whole family finds its outfit.
We prefer wardrobes that outlive seasons to fleeting collections. A Dogleg polo should look just as good in ten years, in your photos and on the course.
The Dogleg Family
Dogleg is more than an apparel brand. It is a community built around golf, style and shared moments — on the course, at our pop-ups in Suisse romande and online. The Greenroom brings together people who share the same vision of the game: timeless, elegant and built on connection.
This is only the beginning
This journal will tell what comes next: new collections, behind the scenes, encounters, and all those moments that turn a round of golf into a memory for life. Thank you for writing this story with us.
— The Dogleg Family